Why the Overture Lounge Doesn't Feel Like a Showroom

Discover the Living Space That Doubles as Our Demo Room
Most showroom and demonstration spaces make it hard to picture a system in your own home, because a wall of gear in a generic room doesn't look like anywhere you'd live. We designed the Overture Lounge as a fully integrated living space where custom technology and home automation are housed in a room you can see yourself living in, so you can feel the impact of the technology in a familiar setting rather than just imagine it.
Below, we explore what's in the room and why it works the way it does.
SEE ALSO: Fill Your Home With Sound That Moves You
Designed as a Room First, a Demo Second

Our interior designer built the Lounge from the ground up, including the carpet, custom paint, wallpaper, and every piece of furniture and furnishing in the space. None of it was chosen around the technology.
Lutron’s Ketra and Rania lighting fixtures were selected in part because they can be tuned to bring out the specific colors and patterns in that paint and wallpaper, and the sconces throughout the room double as a showcase for the lighting itself rather than something layered on afterward.
Lighting Follows the Day, Not Just a Dimmer Switch
The lighting throughout the Lounge is designed around circadian rhythms, matching the intensity and color temperature of natural sunlight rather than remaining fixed at a single setting. Paired with Lutron Palladiom shades, the room can shift from bright and energizing to warm and settled without anyone touching a switch.
Sound Becomes Part of the Room, Not Pointed at It
The speakers in the Lounge include invisible models from Sonance and James. They’re all built into the walls and ceiling, so there's nothing that reads as overly-technical AV componentry Sonance and James provide degrees of invisibility in their speaker offerings, so you can choose your preferred model for your immersive background music system. We also use Sonus faber's in-wall Arena line, driven by McIntosh amplification to create one of the best-performing music and movie rooms in the world.
With these speaker models, music simply fills the room. That's different from a traditional home theater setup aimed at one seat: it's built around everyday living, with sound wrapping the room instead of pointing at one spot.
A Theater Built Into the Same Space
The Lounge also has a full theater setup for movies and sports, built around a Sony projector and a Stewart Filmscreens screen, with Trinnov and madVR handling the picture and sound processing behind the scenes. It's a separate system from the everyday listening setup, built for a different moment: sitting down to watch something with everyone's attention on the screen, rather than music playing in the background of a conversation.
Walking Into the Lounge for the First Time

The first impression has nothing to do with a spec sheet. Someone walks into a well-lit room with music already playing, and the décor is what grabs their attention before any technology gets mentioned.
We’re deliberate with every detail: the lighting is set to flatter the room, as it would in a home, rather than to show off the equipment. Once the room has made its impression, that becomes the natural jumping-off point to walk through the lighting, the shading, and the audio and video systems behind what someone's already responding to.
One Room Now Showcases Every Side of What We Do
The Lounge lets us show custom integration, high-end audio, plus theater performance side by side, in a way a typical showroom can't. A client walking through can experience whole-home lighting and shading control in the same space where they're hearing a serious 2-channel or surround system, instead of visiting separate parts of a building or showroom for separate conversations.
We want people to leave The Lounge knowing Overture is equally capable of designing a fully automated home and putting together a serious listening or viewing system, often for the same client.
See It in Person
The best way to understand any of this is to experience it in person. If you'd like to see how lighting, shading, audio, and video come together in a designed living space, stop by and spend some time in the room.


